In the community of SEO, there are some conflicts of opinions over the topic "Impact of social media on SEO". Some members believe that there is surely an impact on the search engine pages ranks. Today many social media websites used by all the population over the world. Of course it is more seen in urban areas. Every person has an account on FaceBook or Twitter or MySpace. Looking at this fact, more population is available on social networks; why not use it for the purpose of marketing? So a link given on a popular blog can carry equal SEO rank as that of the link given on FaceBook page. Let's discuss the same topic here in this article in details.
In the field of Search Engine Optimization, the link building process is very important. The links pointing to your website which originate from other popular website carry lot of weight in deciding the PageRank of your website. In the same way, social media sites are also very attractive. When a link posted by you is seen by many of your potential customers and also can be carried forward to many more. All the pages on social media websites are indexed and therefore they prove to be very important in gaining good ranks. So we can say that there is surely an impact of social media on SEO.
Getting associated with social networking websites is not a very tedious job. Anyone can register with a genuine email address and set up fan pages on FB. You should try to find social site with more niche approach. This way you can target and become active on hundreds of niche websites. If you seek properly, you can get connected to various groups on social media which are associated to particular industry or area. This gives you access to all the other people or we can say potential customers connected in the group.
When talking of social media, a small hint about URL shortners will come handy. URL shortners are always present on social media, especially on Twitter. They prove to be a very good tool to shorten the URL by keeping the main anchor texts intact. If the URL shorter is not keeping the anchor tag same as original one, then the source page or website might not get ranked properly. You should prefer some paid URL shorteners which keep the anchor href tag intact while shortening it.
The Impact of Social Media on SEO
Less Known Facts About Google Ranking
Many of affiliate marketers use the Google PageRank as a reliable source to measure the popularity of the website. But many of them, in fact, many of internet users do not know how Google PageRank is actually evolved and what the notion behind it is. Ten years ago, the ranking was not the same as that of today, they were quite predictable. The search algorithm was more manually-driven than programmatically and so the search results from Google often showed the same websites over longer period of time. As a result of this, users were dependent on Google more as a site browsing tool. This is one of the facts about Google PageRanking.
However, the conditions have changed a lot now. Google has developed its services in more modern way where there is no manual dependency. All the things are taken care by algorithms. Now you do not experience the same search results for similar terms for even two days. You can see totally search results for same keywords. This really puts a question in front of all Google PageRank users, that is it really useful when Google shows very dynamic Page Ranks for the same website for same keywords. This proves that Page Rank is not merely a number but a result of complicated algorithms applied. To generate Page Rank, Google takes into account following factors- websites Meta tags, titles, keywords density, description tags, links coming from other websites, the Page Ranks of the referring websites. So you can now imagine how complex is the Page Rank generation algorithm. And this is the second of some facts about Google page ranking.
There is a variation in the Google suggestions for search query phrases. This way, the search queries data entered by people can also be under question. You cannot really depend on it. Sometimes, Google search gives totally different and strange results on the referral data of your website. Some people also reported a wide variation or sudden rise in the Google page crawling activity and after such activity, their Google traffic data was significantly decreased and hence lowering their page ranks.
For some webmasters, Google PageRank is not the only parameter to evaluate the popularity of the website. But of course they also get worried when their PageRank is modified because of any known or unknown reasons. This creates a fear among their PR network for sure. This way, above stated facts about Google PageRanking can affect your website’s popularity and thus affecting your money.
New Social Media Tool - Google +1 and Search Engine Rankings
Basically +1 is acts same as that of “Like” button on FaceBook or “Follow” on Twitter. But the effects of +1 are different from other two, as Google is basically a search engine as well as social media and blogging platform too. With +1 launched, Google is trying to strengthen its position in social media sector. As far its working is concerned, it will add one vote to the search result, website or blogpost, if a user presses on +1 sign next to it. When more number of people press +1, means vote for your website, it will be more trustworthy for Google.
Adding the Google+1 button to your own website is very easy. You have to copy-paste the following code on your website’s homepage and it will start working instantaneously. You need to place inside the <head> or just above the </body> tag of the webpage.
<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>
<!– Place this tag where you want the +1 button to render –>
<g:plusone size="tall"></g:plusone>
Now comes the important question. Are Google +1 and Search Engine Rankings connected to each other in any way? Whether +1 also affects the Google PageRank of a website, is still not very clear. Some people say that it affects not directly but indirectly somewhere down the line. Whereas others claim that the PageRank is not at all affected by this new tool. However, there is good news for PPC marketers as +1 is going to be a permanent addiction in the Google AdWords. The anti-spam mechanism is already in place and if someone tries to vote more times to his or her own website to improve score, the website can be penalized.
According to some experts Google +1 is going to work in phases. During the first phase, Google will collect all the information for analysis and then during next phase, it will try to provide more personalized experience for searching and ranking operations.
Latest Social Bookmarking & Networking Sites
Use these sites to get traffic to your site and get the more visibility on Search Engines.These Sites are Most Popular Social Networks.I am offering you here Latest Social Bookmarking and Networking Sites.These are Big List of Social Bookmarking and Networking Sites, will be continuously updated with me.
https://www.chipmark.com/
http://delicious.com/
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| Top Social Networking Site Digg |
http://www.reddit.com/
http://www.mixx.com/
http://digg.com/
http://blinklist.com/
http://www.jumptags.com/
http://news.ycombinator.com/
http://multiply.com/
http://www.clickazoo.com/
http://www.spurl.net/
 |
| Latest Social Bookmarking Site yahoo buzz |
http://www.brainify.com/
http://www.hotklix.com/
http://ballhype.com/
http://www.alltagz.de/
http://www.netvouz.com/
http://www.simpy.com/
http://www.diigo.com/
http://www.pusha.se/
http://www.hitmarks.com/
http://www.addictionaire.com/
http://www.social-bookmarking.net/
http://www2.myhq.com/
http://www.plime.com/
http://kirtsy.com/
http://bookmarks.oneindia.in/
http://faves.com/
http://buddymarks.com/
http://www.a1-webmarks.com/
http://www.dropjack.com/
http://spotback.com/
http://wagg.it/
http://www.startaid.com/
http://www.gabbr.com/
http://www.fcc.com/
http://youmob.com/
http://www.worldpharmanews.net/
http://qaafe.com/
http://shoutwire.com/
http://bookmarks.excite.co.uk/
http://fwisp.com/
http://cypherbox.net/
http://www.pinoymug.com/
http://indiantags.com/
http://izeby.com/
http://yoosubmit.com/
http://mslherry.zooloo.com/
http://www.colivia.de/
http://www.rambhai.com/
http://www.linkinn.com/
http://tagz.in/
http://www.indiastudychannel.com/
http://www.mysitevote.com/
http://www.techaker.com/
http://www.dealigg.com/
http://www.humsurfer.com/
http://izeby.com/
http://www.bibsonomy.org/
http://www.interdigg.com/
http://www.savethislink.net/
http://www.pagestacker.com/
http://postonfire.com/
http://oyax.com/
http://givealink.org/
http://kwzz.com/
http://cadillactight.net/
http://www.blurpalicious.com/
http://atheistnewsandviews.com/
http://bookmarkmysite.net/
http://www.easymash.com/
http://wirefan.com/
http://www.bookmark4you.com/
http://www.iorkut.net/
http://solinkable.com/
http://blogbookmark.com/
http://zabox.net/
http://bookmarkall.com/
http://zahits.com/
http://ez4u.net/
http://easybookmark.info/
http://bookmarkall.info/
http://bookmarksite.net/
http://www.bukmark.net/
http://bookmarksubmission.com/
http://24by7bookmarks.com/
And leave comment with more social bookmarking sites you are having.
List of Top and High Page Rank Blog Directories
Blog Directories is the first way to get traffic to your blog, If you have a blog then your first step is to get traffic by these below given blog directories and you will also get good back links for your blog. These blog directories are Top High Page Rank Blog directories and this is the successful form of Blog Marketing andBlogging SEO.
http://www.blogcatalog.com/
http://www.blogged.com/
http://www.bloggernow.com/
http://www.bloggernity.com/
http://www.bloghub.com/
http://www.blogtoplist.com/
http://www.topblogarea.com/
http://www.networkedblogs.com/
Simple register on these blog directories then add the URL of your blog, share below by commenting more blog directories.
SEO Glossary
Algorithm is a programming rule that tells how search engine indexes contents.
Alt Attribute is the alternative text description for images.
Anchor Text is the text part of the link. This is used by search engines as an important ranking factor.
Back links are inlinks, inbound links, incoming links (whatever you want to call it) pointing to a web page.
Banned this happens when search engine blocks your site from appearing in its SERP.
Black Hat SEO this is the optimizations that are against the guidelines of search engine.
Blog is a website also known as "weblog". It is an online diary with regular entries of commentary,description, events, or other materials. Entries are commonly displayed in reverse-chronological order.
Bot short for robot.
Cache is the copies of webpages stored on internet user's hard drive or in search engines database. This is why web pages loads quickly when they hit the back button in their web browsers.
Cloaking is a black hat SEO technique in which the content presented to the search engine spider is different than the content presented to visitors.
Cookie is the information stored on searchers computer by a web server while accessing a particularwebpage.
Directory is where websites are group into categories with description by group of human editors.
Forum or message board is a place where discussions on related topics takes place. Forums are also used by search engine optimizers and webmasters for information exchange.
Google is the world's number one search engine founded by Standford University students Sergey Brin and Larry Page in 1998.
Google bot is a search bot used by Google to collect documents from the web to build a searchable index for the Google search engine.
Gray Hat SEO is an search engine optimization using both Black Hat and White hat techniques.
Heading tag is an HTML tag often used to denote a section heading of a web page. SE pays attention to text marked with a heading tag.
Home Page is the main page of a website also known as front page or web server directory index. Usually the home page accumulates the most page rank score since other sites usually links to it the most.
HTML stands for Hyper Text Markup Language. HTML is a computer language used to create pages and content on the web.
Hyperlink is a text or graphics that, when clicked on takes the user to another web page location.
Inbound links are links that point to your site from other web pages, also inbound links are important asset that can improve your site's PR (Page Rank).
Inlinks another synonym for back links.
JavaScripts a programming language most commonly used to add interactive features to webpages.
Key phrase a search phrase composed of keywords.
Keyword is a word that search engine user use to find relevant web pages. It is also the term that captures the essence of the topic of a document.
Keyword density is the number of times a keyword or key phrase appears on a web page.
Keyword popularity is the number of occurrences of searches done by internet users of a given keyword during a period of time.
Keyword research is used in search engine optimization to find and research actual search terms people enter into the search engines.
Keyword stuffing is the act of placing excessive amounts of keywords into a page for the purpose of boosting page's ranking in SERP. Its use is strongly discouraged.
Keyword rich is when a given page is full of good keywords rather than bunch of meaningless words.
Link bait or Link baiting is one of the great ways to get backlinks. This is something on your site that naturally attracts backlinks from other web pages.
Link farm is a group of websites that all hyperlink to every other site in the group for the purpose of inflatinglink popularity or Page Rank. Participating in a link farm could get your site banned by search engines.
Link Popularity is the number and the quality of the inbound links pointing to a given web page.
Links are text or graphics an internet user clicked to get to another web page location.
Meta description is a hidden HTML code that describes the content of a web page in search results. It should be relatively short; around 12 to 20 words is suggested.
Meta keywords is a hidden HTML code pertaining to the web page content. It is now ignored by most of the search engines because search engine spammers have abused this tag.
Nav bar stands for navigation bar. It is a web site's navigation icons usually arranged in row down the left hand side or along the top and plays crucial roles in getting site's visitor to go deeper in the site and also directing the spiders to the most important content of the site.
Outbound links are links from your web pages to another web page in different domain.
Page Rank(PR) is an algorithm use by Google search engine to measure the authority or relevant importance of a web page.
Reciprocal links is the practice of trading links between web sites.
Search Engine is a web site that offers its visitors to search for information on the World Wide Web.
Search Engine Marketing (SEM) are strategies and tactics that seeks to promote websites by increasing their visibility in search engines.
Search Engine Optimization (SEO) is the process of getting high search placement in organic or natural listing of search engines.
Search Engine Result Page (SERP)is a page where results of search query are listed.
Spam is a manipulation technique that violates search engine guidelines.
Spider is a robot sent out by search engines to catalog websites on the internet. It is also known as a bot or crawler.
Tagging is a non hierarchical keyword assigned to a piece of information such as bookmark that helps describe an item and allows it to be found by searching or browsing.
Title tag is one of the most important bit of text on a web page as far as search engine is concerned. It can be found at the very top of the browser window, above "back", "forward", "refresh".
Traffic is the number of times a website is viewed by a unique visitor within a stipulated time.
Unethical SEO is a search engine optimization tactics which violates search engine TOS, term of service that can put a site at risk of being penalized or banned.
Unique visitors is a term used to describe the total number of visitors to a site over a certain period of time.
URL stands for Uniform Resource Locator. It is the address of a web page in the world wide web.
White hat SEO is the ethical SEO techniques approved by the search engines.
XML stands for Extensible Markup Language. XML is a simple, very flexible text format used to syndicate or format information using technologies such as RSS.
Yahoo is one of the top 3 search engines. It is also one of the oldest and most established directories on the web.
If you know other SEO terminologies that are not included in the list, you may leave it in the comment section and I will be glad to add it in.
